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BBA

บริหารธุรกิจบัณฑิตสาขาการตลาด (นานาชาติ)

PROGRAM STRUCTUR

Minimum total number of credits is 138

Credits

Choose any course outside CBS from General Education courses for the first 4 groups:

1. Social Science
2. Humanities
3. Science and Mathematics
4. Interdisciplinary
5. Foreign Language

5500111 Experiential English I
5500112 Experiential English II
5500215 Basic Business English Writing
5500225 Business Correspondence
5500313 Business English Oral Communication
5500315 Advanced Business Oral Communication
5500415 Effective Business Communication

2301115 Calculus for Business I
2601115 Financial Accounting
2601116 Intermediate Accounting
2602122* Business Foundation
2602313 Management and Organization
2602327 Quantitative Business Analysis
2602344 Production/Operations Management
2602416 Business Strategy
2603245 Introduction to Business Statistics
2603330 Business Statistics
2604161 Introduction to Finance
2604271 Business Economics
2604361 Business Finance
2605311 Principle of Marketing
2900111 Economics
3401255 Business Law I
3401256 Business Law II

Required courses (33)
2605314 Consumer Behavior
2605325 Brand and Product Management
2605410 Integrated Marketing Communication
2605412 Marketing Channels and Physical Distribution
2605414 Service Marketing
2605419 Global Marketing
2605425 Marketing Strategy
2605427 Marketing Planning
2605428 Internship in Marketing
2605452 Pricing
2605481 Marketing Research
2605491 Seminar in Marketing

Electives (15)
Choose any 15 credits from

  • the following Major Electives; or
  • 300 or upper courses within school; or
  • minor courses offered by other schools

Major Electives
2605320 Current Issues in Marketing
2605322 Wholesale and Retail Management
2605323 Direct Marketing
2605326 Sales Management and Selling Techniques
2605327 Digital Marketing
2605413 Fashion Marketing
2605416 Agricultural Marketing
2605417 Industrial Marketing
2605418 Sales Forecasting
2605420 Marketing for Travel Industry
2605422 Technologies in Marketing
2605426 Independent Study in Marketing

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