“Factors Affecting Consumers Intention to Purchase Smart Condominiums in Bangkok Metropolitan”, The International Journal of Business and Globalisation, Jan.Forthcoming “The Identification of Research Problems in Digital Marketing for Thailand in the Future”, Chulalongkorn Business Review, 40(157) : 100-139, Jul.2018-Sep.2018, (Ruenrom, G.).

“Colors and Intensities Combination on Purchasing Intention in Relaxing Services: A Virtual Reality Experimental Research”, Chulalongkorn Business Review, 40(156) : 179- 208, Apr.2018-Jun.2018, (Ruenrom, G., Pattaratanakun, A.).

“The Empirical Study of Factors Affecting the Success of Social Enterprise on Marketing and Social Performances”, Journal of Research Methodology, 29(1) : 37-64, Jan.2016, (Mattavanont, S., Ruenrom, G.).

“Applying the Philosophy of Sufficiency Economy in Policies and Marketing Plans of Small and Medium Enterprises (SMEs)”, Chulalongkorn Business Review, 35(135) : 49-79, Jan.2013-Mar.2013, (Ruenrom, G.).

“A Model of Firm Adoption of the Philosophy of Sufficiency Economy Upon SMEs”, The Business Review, Cambridge, 21(1): 201-207, 2013, (Mahakunakirakul, S., Ruenrom, G.).

“Corporate Brand Success Valuable: An Integrative Approach to Measuring Corporate Brands”, The International Journal of Business Strategy, 12(3) : 100-108, Sep.2012, (Ruenrom, G., and Pattaratanakul, S.).

“The Impact of Organizational Capabilities on the Development of Radical and Incremental Product Innovation and Product Innovation Performance”, Journal of Managerial Issues, XXIV (3) : 250-276, 2012, (Hoonsopon, D., Ruenrom, G.).

“An Empirical Test on Corporate Environmentalism as a Strategy: Evidence from Thailand”, The Journal of American Academy of Business, Cambridge, 17(1) : 149-155, Sep.2011, (Kanarattanavong, A., Ruenrom, G.).

“Alternative Perspectives on New Product Innovation”, The Business Review, Cambridge, 14(2) : 155-162, 2010, (Hoonsopol, D., Ruenrom, G.).

“The Empirical Study of the Impact of Product Innovation Factors on the Performance of New Products: Radical and Incremental Product Innovation”, The Business Review, Cambridge, 13(1) : 155-162, Jun.2009, (Hoonsopol, D., Ruenrom, G.).

“The Model of Corporate Environmentalism: The Effects of Perceived Market Uncertainty Ubon Marketing Environmental, and Social Performance”, The Business Review, Cambridge, 13(1) : 140-147, Jun.2009, (Kanaratanavong, A., Ruenrom, G.).

“Attitudes, Need, Behavior of Consumers in the United Arab Emirates Towards Consuming Thai Halal Packaged Food”, The Business Review, Cambridge, 4(1) : 274-279, Aug.2005, (Ruenrom G., Unahanandh, S.).

“Factors Affecting Attitude and Intention of Thai Generation X to Travel Overseas as Free Independent Travelers (FIT)”1st Scientia Academia Conference on Management, Entrepreneurship, and Social Sciences (SAC-MESS 2019) Apr.2019

“Factors Affecting Attitude and Satisfaction toward e- Wallet Application among Users in Bangkok Metropolitan”1st Scientia Academia Conference on Management, Entrepreneurship, and Social Sciences (SAC-MESS 2019) Apr.2019

“The Effects of Hue and Chroma Combinations on Purchase Intention: A Virtual Reality Experimental Research”5th Academic International Conference on Multi-Disciplinary Studies and Education and 3rd Academic International Conference on Business, Economics and Management, จากโครงการ จินตทัศน์ทางธุรกิจ (Business Visualization) Jan.2018, (Ruenrom, G., Pattaratanakun, A.).

“The Intensity of Colors Combination on Purchasing Intention in Relaxing Services”Quality and Business Management Conference 2017, Dubai, United Arabs Emirates Mar.2017, (Ruenrom, G., Pattaratanakun, A.).

“The Causal Effects of Socioeconomic Status, Sex Role Orientation, and Product Category on Family Members in Decision Making”The Emerging Markets Conference Board 2016 – International Conference, Bangkok Jan.2016, (Srisomtavil, N., Ruenrom, G.).

“Corporate Brand Success Valuation and the Revision and the Relationship between the Corporate Brand Values and the Companies’ Sales”HBMeU Congress 2014 Proceeding, 7th Quality Conference in the Middle East Toward a Sustainable Excellence: Leading a Successful Transformation, Dubai, United Arabs Emirates Mar.2014, (Ruenrom, G., Pattaratanakun, A.). Publications

“The Impact of Operational Efficiency on the Development of New Products: Radical versus Incrtemental Innovation”Internaional Conference on Sustainable Innovation and Successful Product Development for a Turbulence Global Market, 180-198, Research Publishing2013, (Hoonsopon, D., Ruenrom, G.).

“Corporate Brand Success Valuation: An Integrative Approach to Innovation in Measuring the Corporate Brands”The Global Business Conference, Croatia 2012, (Ruenrom, G., Pattaratanakun, A.).

“The Comprehensive Model of the Determinants on Export Performance of Agricultural Firms in Thailand”2011 Global Business Conference, Sebenik, Croatia Sep.2011, (Kessuvan, A., Ruenrom, G.).

“The Model of the Antecedents and Consequences of The Philosophy of Sufficiency Economy Upon SMEs”2011 Global Business Conference, Sibenik, Croatia Sep.2011, (Mahakunajirakul, S., Ruenrom, G.).

“Applying the Philosophy of Sufficiency Economy to Form Business Policy and Marketing Plan of Small and Medium Enterprises on Thailand”The International Business & Management Research Conference, Hawaii, USA 2009, (Ruenrom, G.).

“Needs, Behavior, and Attitudes of People in the United Arab Emirates Towards Consuming Thai-Halal Package Food”The International Business & Management Research Conference, Istanbul, Turkey 2005, (Ruenrom, G., Unahanandh, S.).