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Asst. Prof. Ake Pattaratanakun, Ph.D. (Cantab)

Head of Marketing/
Director of the MBM (English)

การศึกษา
2015
Doctor of Philosophy (Marketing), Cambridge University, United Kingdom
2011
Master of Philosophy (Thesis Distinction), Innovation, Strategy, and Organisation, Cambridge University, United Kingdom
2009
Master of Management (Dean's Lists Honors), Marketing, Cornell University, United States
2006
Bachelor of Business Administration (First Class Honors), Marketing, Chulalongkorn University
Research Highlights

“Factors Affecting Consumers’ Intention to Purchase Smart Condominiums in the Bangkok Metropolitan Area”, The International Journal of Business and Globalisation, (Winter, Forthcoming), (Nilavan, C., Boonyapruk, K., Tangwongthawornkit, P., Wongwasin, S.,Intaput, S., Aroonyingmongkol, W., Rochanametakul, W., Ruenrom, G., and Kanarattanavong, A.).

“Nitric Oxide Synthesis Inhibition and Anti-Inflammatory Effect of Polypeptide Isolated from Chicken Feather Meal in Lipopolysaccharide-stimulated RAW 264.7 Macrophages”, Food Technology and Biotechnology, 57(2) : 200-212, Jan.2015-Jun.2019, (Inkanuwat, A., Sukaboon, R., Reamtong, O., Asawanonda, P., Pattaratanakun, A., Saisavoey, T., Sangtanoo, P., Karnchanatat, A.).

“The Effects of Hue and Chroma Combinations on Purchase Intention: A Virtual Reality Experimental Research”5th Academic International Conference on Multi-Disciplinary Studies and Education and 3rd Academic International Conference on Business, Economics and Management, จากโครงการ จินตทัศน์ทางธุรกิจ (Business Visualization) Jan.2018, (Ruenrom, G., Pattaratanakun, A.). “The Intensity of Colors Combination on Purchasing Intention in Relaxing Services”Quality and Business Management Conference 2017, Dubai, United Arabs Emirates Mar.2017, (Ruenrom, G., Pattaratanakun, A.). “Culture Moderates Biases in Search Decisions”The Emerging Market Conference Board 2016, Bangkok, Thailand 2016, (Pattaratanakun, A., Mak, V.). “Culture Moderates Biases in Search Decisions”The 2015 Asia Pacific ACR Conference, Hong Kong Jun.2015, (Pattaratanakun, A., Mak, V.). “Corporate Brand Success Valuation: The Revision and the Relationship between the Corporate Brand Values and the Companies’ Sales”HBMeU Congress 2014 Proceedings, 7th Quality Conference in the Middle East Toward a Sustainable Excellence: Leading a Successful Transformation, Dubai, United Arabs Emirates 2014-2014, (Ruenrom, G., Pattaratanakun, A.). Publications “Corporate Brand Success Valuation and the Integrative Approach to Innovation in Measuring Corporate Brands”2011 Global Business Conference, 1, Innovation InstituteSep.2011-Sep.2011, (Ruenrom, G., Pattaratanakun, S.).