“The impact of corporate social responsibility on customer satisfaction and loyalty: A case study of the hotel industry in thailand”, Asia-Pacific Social Science Review, 18(3) : 137- 145, Jan.2018, (Puriwat, W., Tripopsakul, S.). “Empirical Study on Online Health Information Seeking and Health App Usage Behaviors in Developing Country”, Asian Journal of Applied Sciences, 5(3) : 586-594, Jun.2017- Aug.2017, (Asavanant, K., Bhattarakosol, P., Puriwat, W.). “Mobile banking adoption in Thailand: An integration of technology acceptance model and mobile service quality”, European Research Studies Journal, XX(4A) : 200-210, Jan.2017, (Puriwat, W., Tripopsakul, S.). “The influence of entrepreneurial orientation and family business’s resources and capabilities on Marketing performances”, European Research Studies Journal, 20(2) : 150- 163, 2017, (Charupongsopon, W., Puriwat, W.). “The Effect of Reference Groups on Purchase Intention: Evidence in Distinct Types of Shoppers and Product Involvement”, Australasian Marketing Journal, 24(2) : 157-164, May.2016, (Hoonsopon, D., Puriwat, W.). “The Influence of Retail Service Quality on Customer Satisfaction and Loyalty: Case Study of Luxury Department Store”, Chulalongkorn Business Review, 38(150) : 126-148, Oct.2016-Dec.2016, (Charupongsopon, W., Tripopsakul, S., Puriwat, W.). “The Development of Entrepreneurial Intention Model using Binary Logistic Regression: A case study of Thailand”, Chulalongkorn Business Review, (145) : 8, Jul.2015-Sep.2015, (Puriwat, W., Traipobskul, S.). “The Comparative Study of Attitudes toward Entrepreneurial Intention between ASEAN and Europe: An analysis using GEM data”, International Journal of Applied Business and Economic Research (IJABER), Jan.2015, (Puriwat, W., Traipopsakul, S.). “The Investigation of the Influence of Service Quality toward Customer Engagement in Service Dominant Industries in Thailand”, International Proceedings of Economics Development and Research, 82(42) Jan.2014, (Puriwat, W., Tripopsakul, S.). “The Second Order Confirmatory Factor Analysis of A New Product Success Measurement Model: An Empirical Study of Thai Consumer Product Industries”, Journal of American Academy of Business, Mar.2013, (Tripopsakul. S., Puriwat. W., Phimoltares. S., Chandrachai. A.). “The Development and Validation of New Product Idea Screening Criteria for New Consumer Product Development in Thailand”, The Business Review, Cambridge, 2013 “Capturing Dimensions of Corporate Brand Identity from Diachronic, Synchronic, and Panchronic Viewpoints”, Chulalongkorn Business Review, 129 : 121-140, Jul.2011- Sep.2011, (Pattaratanakun, S. and Puriwat, W.). “The Investigation of New Product Performance Measurement and New Product Idea Screening Criteria in New Consumer Product Development in Thailand”, Chulalongkorn Business Review, 33(130) : 58-78, Oct.2011-Dec.2011, (Tripobsakul, S., Puriwat, W.). “The impact of New Product Idea Screening Criteria on New Product Success in New Consumer Product Development in Thailand”, 2nd international Conference on Business and Economics, 2011, (Tripopsakul, S., & Puriwat, W). “The Investigation of New Product Performance Measurement and New Product Idea Screening Criteria in New Consumer Product Development in Thailand”, Chulalongkorn Business Review, 2011, (Tripopsakul, S., & Puriwat, W.). “Thai Processed Dairy Product Opportunity”, Chulalongkorn Review, Jun.2008, (Puriwat, Wilert., Sangsuwan Thanawan., Kometsopa, Ploentip.).

“The Investigation of the Influences of Service Quality toward Customer Engagement in Service Dominant Industries in Thailand”The Finance, Economics, MIS, and Global Business Research Conference 2014, USA. Dec.2014, (Puriwat, W., Tripopsakul, S.).