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Assoc. Prof. Somkiat Eiamkanchanalai, Ph.D.

Deputy Director MBM (English)

การศึกษา
1995
Doctor of Philosophy, General Business Administration, Drexel University, United States
1986
Master of Business Administration, Business Administration, Northeastern University, United States
1984
Bachelor of Science, Food Technology and Biotechnology, Chulalongkorn University, Thailand
Research Highlights

“Attitude toward the elderly and social interaction: Approach toward an intergenerational society”, Kasetsart Journal of Social Sciences, 40(3): 609-618, Oct.2019, (Eiamkanchanalai, S., Assarut, N., Surasiengsunk, S.).

“Consumer innovativeness and opinion leadership: revisiting consumer characteristics in new product diffusion model”, Global Business and Economics Review, 18(1): 15-27, Jan.2016, (Eiamkanchanalai, S., Assarut, N.).

“Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption”, Trziste Journal, 27(1): 21-41, Spring.2015, (Assarut, R., Eiamkanchanalai, S.).

“Strengthening brand presence and creating relationships in the society through integrated marketing communications”, International Journal of Economic Research, 12(4): 1307- 1318, Apr.2015, (Hongcharu, B., Eiamkanchanalai, S.).

“Antecedents of Lifestyle Innovation Product Adoption and Post Adoption Behaviors”, The Business Review, Cambridge, 22(2) Jul.2014-Oct.2014, (Eiamkanchanalai, S., Assarut, N.).

“Consumption Pattern Using Lifestyle and Culture Classification: A Case Study of Gen X and Late Baby Boomers in Bangkok Metropolitan”, Chulalongkorn Business Review, 35(135): 1-19, Jan.2013-Mar.2013, (Eiamkanchanalai, S., Assarut, N., Surasiengsunk, S.).

“A Study of Interpersonal Influences and Opinion Leader’s Expertise on Purchase Decision of Fashion Goods: A Cross-Cultural Study”, The Business Review, Cambridge, 21(2) Dec.2013-2013, (Tejavibulya, P., Eiamkanchanalai, S.).

“The Impacts of Opinion Leaders towards Purchase Decision Engineering under Different Types of Product Invlovement”, Systems Engineering Procedia, 2: 12-22, 2011, (Tejavibulya, Pongsiri, Eiamkanchanalai, Somkiat).

“Factors Influencing Customer Experience Management and Customer Experience Value”, Global Business & Economics Anthology, 2(2): 211-225, Dec.2010, (Akaraputipun, Sirin, Eiamkanchanalai, Somkiat).

“Service Quality Development for Medium-Sized Life Insurance Companies”, Global Business & Economics Anthology, 2(2): 174-185, Dec.2010, (Eiamkanchanalai, Somkiat., Surasiengsunk, Suwanee.).

“A Comparative Study of Traditional Mass Media, the Internet and Mobile Phones for Integrated Marketing Communications”, Journal of Business and Economics Research (JBER), 7(12): 31-40, Dec.2009, (Hongcharu, Boonchai., Eiamkanchanalai, Somkiat.).

“Word of Mouth Marketing: A Model of Personal Interation in Integrated Marketing Communication”, Global Business & Economics Anthology, 1: 399-410, Dec.2007, (Hongcharu, Boonchai., Eiamkanchanalai, Somkiat.).

“A Conceptual Framework of Interactive Marketing: Characteristics and Processes of Interactive media in Integrated Marketing Communication”, Global Business & Economics Anthology, 1: 64-72, Dec.2006, (Hongcharu, Boonchai., Eiamkanchanalai, Somkiat.).

“Future Labor Market of Thai Traditional Fabric and Thai Traditional Fabric Related Products”, Chulalongkorn Business Review, 18(107): 81-89, Jan.2006, (Eiamkanchanalai, Somkiat., Surasiengsunk, et al).

“Thailand’s Development of Study-aged and Working Population for Preparation to Enter Retirement Society”, Chulalongkorn Review, 18(70): 5-23, Jan.2006, (Wongboonsin, K, Surasiengsunk, S, Wongboonsin, P & Eiamkanchanalai, S).