Assoc. Prof. M.L. Sawika Unahanandh

Programme Advisor MBM (English) / Deputy Director MBM

Master of Business Administration, Marketing, Chulalongkorn University, Thailand
Bachelor of Science, Biochemistry, Chulalongkorn University, Thailand
Research Highlights

“Gender, Age, and Decision-Making Styles among Thai Consumers”, Chulalongkorn Business Review, 39(154): 127-164, Oct.2017-Dec.2017, (Pongtanalert, K., Unahanandh, S., Assarut, N., Kanarattanavong, A.).

“Dairy Products Market Segmentation: The Effect of Country of Origin on Price Premium and Purchase Intention”, Journal of International Food and Agribusiness Marketing, 25(2): 122-133, Mar.2013, (Unahanandh, S., Assarut, N.).

“Customer Relationship Strategies: The Study on Customer Perspectives”, International Journal of Business and Social Science, 3(15): 155-164, Aug.2012, (Wattanasupachoke, T., and Unahanandh, S.).

“Quantitative Techniques Analysis for Business Appliacation among Thai Companies”, Chulalongkorn Business Review, 108: 36-56, Apr.2006-Jun.2006, (Tanlamai, Annop., Unahanandh, Sawika.).

“Distance Learning and Human Resource Development in Thailand”, Chulalongkorn Business Review, 107: 90-106, Jan.2006-Mar.2006, (Santivejchakul, Kamales., Unahanandh, Sawika.).

“Need, Behavior, and Attitudes of People in the United Arab Emirates Towards Consuming Thai-Halal Packaged Food”, The Business Review, 4(1): 274-279, Aug.2004, (Ruenrom, Guntalee., Unahanandh, Sawika.).

“A Conceptual Model of Factors Affecting Popularity of Marketing Videos on Video Sharing Sites”The 15th International Conference on Electronic Business (ICEB 2015), Hong Kong Dec.2015, (Narkbuakaew, J., Chantatub, W., Unahanandh, S.).

“Customer Relationship Strategies: The Study on Customer Perspectives”International Journal of Arts and Science (IJAS) Conference, Florence, Italy Jun.2012, (Wattanasupachoke, T., Unahanandh, S.).