“The Impact of Consumer Perception on Brand Extension: Possible Split over Effect in Luxury Fashion Industry” The International Interdisciplinary Conference 2012, Italy Apr.2012, (Hongsuchon, T.).
Asst. Prof. Tanaporn Hongsuchon
Secretary of MBM (English)
Asst. Prof. Tanaporn Hongsuchon
Secretary of MBM (English)
Education
2008
Master of Science, Marketing and Strategy, University of Warwick, United Kingdom
Research Highlights
“The Impact of Consumer Perception on Brand Extension : Possible split over effect in Luxury Fashion Industry”, International Interdisciplinary ConferenceOct.2011-Mar.2012, (Hongsuchon, Tanaporn).
“Factors affecting the Sustainability of Born Global SMEs: Upon the Global Economics Downturn”, 8th Annual International Conference on Small and Medium Sized Enterprises: Management – Marketing – Economic Aspects, ATINER, 8 Valaoritou Street, Kolonaki, 10671 Athens, Greece, Dec.2010-Jul.2011, (Hongsuchon, Tanaporn).