“The Impact of Consumer Perception on Brand Extension: Possible Split over Effect in Luxury Fashion Industry” The International Interdisciplinary Conference 2012, Italy Apr.2012, (Hongsuchon, T.).

Chen, C.-C., Khan, A., Hongsuchon, T., Ruangkanjanases, A., Chen, Y.-T., Sivarak, O., & Chen, S.-C. (2021). The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust. International Journal of Environmental Research and Public Health, 18(16), 8275. https://doi.org/10.3390/ijerph18168275

Hongsuchon T, Chen S, Khan A. 2025. Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites. PeerJ Computer Science 11:e3113 https://doi.org/10.7717/peerj-cs.3113

“The Impact of Consumer Perception on Brand Extension : Possible split over effect in Luxury Fashion Industry”, International Interdisciplinary ConferenceOct.2011-Mar.2012, (Hongsuchon, Tanaporn).

“Factors affecting the Sustainability of Born Global SMEs: Upon the Global Economics Downturn”, 8th Annual International Conference on Small and Medium Sized Enterprises: Management – Marketing – Economic Aspects, ATINER, 8 Valaoritou Street, Kolonaki, 10671 Athens, Greece, Dec.2010-Jul.2011, (Hongsuchon, Tanaporn).