Asst. Prof. Tanaporn Hongsuchon

Secretary of MBM (English)

Master of Science, Marketing and Strategy, University of Warwick, United Kingdom
Research Highlights

“The Impact of Consumer Perception on Brand Extension: Possible Split over Effect in Luxury Fashion Industry” The International Interdisciplinary Conference 2012, Italy Apr.2012, (Hongsuchon, T.).

“The Impact of Consumer Perception on Brand Extension : Possible split over effect in Luxury Fashion Industry”, International Interdisciplinary ConferenceOct.2011-Mar.2012, (Hongsuchon, Tanaporn).

“Factors affecting the Sustainability of Born Global SMEs: Upon the Global Economics Downturn”, 8th Annual International Conference on Small and Medium Sized Enterprises: Management – Marketing – Economic Aspects, ATINER, 8 Valaoritou Street, Kolonaki, 10671 Athens, Greece, Dec.2010-Jul.2011, (Hongsuchon, Tanaporn).