“Influences of Online Travel Agent Websites on Thai Travellers’ purchase Intentions of Hotel Room Booking”, Journal of Management Sciences, Jul.2016, (Amitrapai, S., Soonsawad, P.).

“Exploring Social Media Marketing: A Case Study of Art Organisations”, International Journal of Economics, Finance and Business Management Studies, 1 : 81-87, 2015, (Soonsawad, P.).

“Developing a New Model for Conversion Rate Optimization: A Case Study”, International Journal of Business and Management, 8(10) : 41-51, May.2013, (Soonsawad, P.).

“Facing Crisis: Saving a Company via Cultural Transformation”, International Journal of Business and Management, 5(2) Feb.2010, (Soonsawad, Pim).

“Exploring Social Media Marketing: A Case Study of Art Organizations”2015 The Annual International Conference on Business, Marketing and Management (AICBMM), Oxford, England Nov.2015, (Soonsawad, P.).

“A Model of Social Media Marketing: A Case Study of Art Organizations”2015 International Conference of the Association Global Management Studies (ICAGMS)2015, (Soonsawad, P.).

“Exploring the Impact of Web Experience on Consumer Satisfaction and Purchase Intentions”The Institute of Public Policy and Economic Analysis 2015 International Conference (IPPEAN), New York, United States 2015, (Soonsawad, P.).

“The Effect of Employer Branding on Attractiveness to First Job Seekers: A Case Study of the Banking Industry”2015 International Conference of the Association Global Management Studies (ICAGMS), New York, United States 2015, (Soonsawad, P.).

“The Effect of Moderators on CustomerConcentration’s Influence on Profitability of Online Firms: Firm Size, Firm Age and Searching Behavior” The 10th International Conference on Multinational Enterprise 2014, Taipei, Taiwan Apr.2014, (Soonsawad, P.).