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Asst. Prof. Pim Soonsawad, Ph.D.

Department Lecturer

Education
2010
Doctor of Philosophy, Marketing, National Taiwan University, Taiwan
2003
Master of Science, Engineering Business Management, Warwick University, United Kingdom
2002
Bachelor of Arts, Political Science, Chulalongkorn University, Thailand
Research Highlights

“Influences of Online Travel Agent Websites on Thai Travellers’ purchase Intentions of Hotel Room Booking”, Journal of Management Sciences, Jul.2016, (Amitrapai, S., Soonsawad, P.).

“Exploring Social Media Marketing: A Case Study of Art Organisations”, International Journal of Economics, Finance and Business Management Studies, 1 : 81-87, 2015, (Soonsawad, P.).

“Developing a New Model for Conversion Rate Optimization: A Case Study”, International Journal of Business and Management, 8(10) : 41-51, May.2013, (Soonsawad, P.).

“Facing Crisis: Saving a Company via Cultural Transformation”, International Journal of Business and Management, 5(2) Feb.2010, (Soonsawad, Pim).