“Gender, Age, and Decision-Making Styles among Thai Consumers”, Chulalongkorn Business Review, 39(154) : 127-164, Oct.2017-Dec.2017, (Pongtanalert, K., Unahanandh, S., Assarut, N., Kanarattanavong, A.).
“Classifying user-innovators – An approach to utilize user-innovator asset”, Journal of Engineering and Technology Management, 37 : 32-39, Jul.2015-Sep.2015, (Pongtanalert, K., Ogawa, S.).
“Exploring characteristics and motives of consumer innovators: Community innovators vs. independent innovators”, Research Technology Management, 56(3) : 41-48, May.2013- Jun.2013, (Pongtanalert, K., Ogawa, S.a.).