Asst. Prof. Panitharn Juntongjin, DBA

Deputy Director MBM (English)

Doctor of Business Administration, Marketing, Thammasat
University, Thailand
Master of Arts, International Business Management, Newcastle
University, United Kingdom
Bachelor of Science, Material Science, Chulalongkorn University, Thailand
Research Highlights

“How Male versus Female Shoppers’ Feeling, Thinking, and Personality Impact Satisfaction”, Kasetsart Applied Business Journal (วารสารเกษตรศาสตร์ธุรกิจประยุกต์), Dec.Forthcoming, (Juntongjin, P., Charinsarn, R.A.).

“How to satisfy him and her, and then get loyalty in mobile commerce shopping application”, International Journal of Electronic Marketing and Retailing, Dec.Forthcoming, (Juntongjin, P.).

“What Fashion Shoppers Want from M-Commerce: An Integration of Cognitive and Affective Factors to Explain Satisfaction and Loyalty”, ASEAN Journal of Management & Innovation, 4(1)Jan.2017-Jun.2017, (Juntongjin, P.).

“Toward Suppliers’ Perspective on Modern Retailers in Distribution Channel: A Study of Roles and Tasks of Suppliers and Retailers to Pursuit theBusiness Success Factors”, Journal of Business Administration (วารสารบริหารธุรกิจ ม.ธรรมศาสตร์), 40(153) : 1-23, Jan.2017-Mar.2017, (Juntongjin, P.).

“The Model of Loyalty in Mobile Shopping Application: An Integration of Emotion and Design”, Journal ofBusiness Administration (วารสารบริหารธุรกิจ ม.ธรรมศาสตร์), 39(151) : 48-72, Jul.2016-Sep.2016, (Phattharakittisakul P., Juntongjin P.).

“Consumer Mood: A Preemptive Approach of Service Recovery”, Journal of Business Administration (วารสารบริหารธุรกิจ ม.ธรรมศาสตร์), 37(142) : 52-75, Apr.2014-Jun.2014, (Juntongjin, P., Wiratchai, N., Wattanasuwan, K.).

“Factors Affecting Consumers’ Purchase Intention of Digital Books in Bangkok Metropolitan Area” 2nd Scientia Academia International Conference (SAIC-2020), Malaysia May.2020, (Thitawatkul, A., Yindeeananta, B., Chaiwattanakulvanich, C., Naykon, C., Charukaitpinyo, P., Konkitkriengkrai, P., Prawattana, S., Ousirimaneechai, T., Ruenrom, G., Junthongjin, P., Pusaksrikit, T., Kanarattanavong, A.).

“Factors Affecting Consumers’ Purchase Intention of Male- Dominated Products Extending to the Women’s Market”2nd Scientia Academia International Conference (SAIC-2020), Malaysia May.2020, (Jiratthikarn, B., Sitthisaksiri, C., Pattamasrirattana, C., Pongsarat, C., Natakankitkul, P., Harutaiwarakul, P., Wangtrakuldee, T., Ruenrom, G., Kanarattanavong, A., Juntongjin, P., Pusaksrikit, T.).

“Factor that affecting success of E-Marketplace in Thailand”2015 International Conference on Computer Science and Information Systems (ICCSIS-15), Pattaya, Thailand Apr.2015, (Naovarat, S., Juntongjin, P.).