Asst. Prof. Apichart Kanarattanavong, DBA

Deputy Director MBM / Secretary of Department

Doctor of Business Administration (Marketing), Chulalongkorn
University (JDBA Program), Thailand
Master of Business Administration (International Business),
University of Southern California, USA
Bachelor of Business Administration (General Marketing)
Chulalongkorn University, Thailand
Research Highlights

“Factors Affecting Consumers’ Intention to Purchase Smart Condominiums in the Bangkok Metropolitan Area”, The International Journal of Business and Globalisation, (Winter, Forthcoming), (Nilavan, C., Boonyapruk, K., Tangwongthawornkit, P., Wongwasin, S., Intaput, S., Aroonyingmongkol, W., Rochanametakul, W., Ruenrom, G., and Kanarattanavong, A.).

“The Trust Model of Engagement in Fundraising Campaign”, Chulalongkorn Business Review, 41(195): 115-152, January-March, 2019, (Kanarattanavong, A.).

“Gender, Age, and Decision-Making Styles among Thai Consumers”, Chulalongkorn Business Review, 39(154): 127-164, October-December, 2017, (Pongtanalert, K., Unahanandh, S., Assarut, N., and Kanarattanavong, A.).

“Price Consciousness and Consumers’ Purchase Intention of Private Label Brand in Bangkok Metropolitan Area”, Chulalongkorn Business Review, 39(154): 30-61, OctoberDecember, 2017, (Manpiriyakul, S. and Kanarattanavong, A.).

“The Model of New Residential Construction in Bangkok and its Vicinity: A Structural Econometric Model”, Journal of Business Administration (Thammasat University), 35(133): 19-40, January-March, 2012, (Kanarattanavong, A.).

“Virtual Self-Congruity and Brand Attachment”, The 2016 Annual Conference of the Emerging Markets Conference Board (EMCB), Pathumwan Princess Hotel, Bangkok, Thailand, January 2016, (Satrawaha, A. and Kanarattanavong, A.).