Assoc. Prof. Danupol Hoonsopon, DBA

Deputy Director MBM (English)

Doctor of Business Administration, Marketing, Chulalongkorn University, Thailand
Master of Art In Business and Managerial Economics, Economics, Chulalongkorn University, Thailand
Bachelor of Engineering in Telecommunication Engineering, Telecommunication Engineering, King Mongkut’s Institute of Technology Ladkrabang, Thailand
Research Highlights

“When Blockchain Meets Internet of Things: Characteristics, Challenges, and Business Opportunities”, Journal of Industrial Information Integration, May.2018-May.2019, (Viriyasitavat, W., Arnuphaptrairong, T., Hoonsopon, D.).

“Managing QoS of Internet-of-Thing Services using Blockchain”, IEEE Transactions on Computational Social Systems, 6(6) : 1357-1368, Dec.2019, (Viriyasitavat, W., Xu, L., Bi, Z.M., Hoonsopon, D., Charoenruk, N).

“Blockchain Technology for Applications in Internet of Things – Mapping from System Design Perspective”, IEEE Internet of Things Journal, 6(5) : 8155-8168, Oct.2019, (Viriyasitavat, W., Xu, L., Bi, Z.M., Hoonsopon, D.).

“Innovativeness in Thai family SMEs: An exploratory case study”, Journal of Small Business Management, 28(1) : 38-48, Apr.2016-Sep.2018, (Pitchayadol, P., Hoonsopon, D., Chandrachai, A., Triukose, S.).

“Blockchain Characteristics and Consensus in Modern Business Processes”, Journal of Industrial Information Integration, Sep.2016-Dec.2018, (Viriyasitavat, W., Hoonsopon, D.).

“Accelerating Adoption of New Products of Thai Consumers: The Moderating Roles of Self-Brand Concept and Reference Group”, Journal of Asia-Pacific Business, 17(2) : 151- 172, Jan.2014-May.2016, (Hoonsopon, D.).

“The Effect of Reference Groups on Purchase Intention: Evidence in Distinct Types of Shoppers and Product Involvement”, Australasian Marketing Journal, 24(2) : 157-164, May.2014-May.2016, (Hoonsopon, D., Puriwat, W.).

“The Influence of Celebrity Athlete Endorser on Consumers’ Purchase Intention”, Journal of Management Sciences, 8(2) Feb.2014-Oct.2016, (Julrattanamanee, C., Hoonsopon, D.).

“Attitudes, Subjective Norms and the Involvement Product Affecting the Intension to buy the Green Products”, Journal of Management Sciences, 32(1) : 65-90, Jan.2015-Jun.2015, (Jeeravorawong, C., Hoonsophon, D.).

“The Impact of Organizational Capabilities and the Development of Radical and Incremental Product Innovation and Product Innovation Performance”, International Journal of Management and Innovation, 24(3) : 250-276, May.2008-Nov.2012, (Hoonsopon, D., Ruenrom, G.).

“Alternative Perspectives on New Product Innovation”, The Business Review, Cambridge, 14(2) : 155-162, Jan.2009-Oct.2010, (Hoonsophon, D., Ruenrom, G.).

“The Empirical Study of the Impact of Product Innovation Factors on the Performance of New Products: Radical and Incremental Product Innovation”, The Business Review, Cambridge, 12(2) : 229-235, May.2008-Aug.2009, (Hoonsophon, D.).

“Creating Cross-Function Integration between Accounting-Marketing with Socialization

“InternationalConference on Social Science Studies, 312-327, EDUSAGE NetworkNov.2018, (Chiwamit, P., Hoonsopon, D.).

“Driving a Firm’s Agility and Success of Product Innovation Through Organizational Behavior: An Abstract”, Springer, Academy of Marketing Science World Marketing CongressJul.2017, (Puriwat, W., Hoonsopon, D.).

“The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types if Shoppers”2015 AMS World Marketing Congress, Italy Jul.2015, (Hoonsopon, D.).

“The Role of Leadership Behavior on Reducing Front-End Fuzziness in Development of Radical and Incremental Product Innovation”2015 PDMA Research Forum, USA Nov.2015, (Hoonsopon, D.).

“The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness toward Purchase Intention”2014 AMS World Marketing Congress, Lima, Peru Aug.2014, (Hoonsopon, D.).

“The Impact of Operational Efficiency on the Development of New Products: Radical versus Incremental Innovation” Internaional Conference on Sustainable Innovation and Successful Product Development for a Turbulence Global Market, 180-198, Research PublishingDec.2013, (Hoonsopon, D., Ruenrom, G.).