Corporate brand valuation tool based on the integration of three business functions is developed and is called “Corporate Brand Success Valuation” (CBS ValuationTM). As the name of the tool implies, a corporate brand is an ingenious device for business success. The CBS valuation is to determine the corporate brand value in terms of financial figures to avoid some bias which may occur during the configuration. The CBS Valuation is developed by using an integrative approach based on the concepts of marketing, finance, and accounting. The method is purely quantitative and has been publicly reviewed in order to gain acceptance from businesses and stakeholders of companies in Thailand. In 2015, CBS ValuationTM was given the exceptional research award from the National Research Council of Thailand
